You’ve created a killer video and a solid promotional plan to go with it. But are you fully leveraging your marketing campaign’s potential? Adding closed captions to your videos is an excellent way to maximize your chance of viewer interaction while increasing your sales. Here’s how…
Statistics on videos for Facebook:
• Video posts have 135% higher organic reach than regular photo posts, according to one study
• Facebook generates 8 billion video views per day
• Facebook users watch 100 million hours of video in their news feeds daily
How captions can maximize your marketing campaign:
• Average total view time is 5% higher on videos with captions and watched by 3% more viewers than the same video without captions
• Average reach of captioned videos is 16% higher than the one without
• Reactions to videos is 17% greater on average with captions
• Average shares dropped by nearly 15% when captions were removed
• Average video views were 4% lower without captions; 10-second video views were significantly lower — nearly 18%
• CTA clicks fell by 26% when captions were removed
• 85% of all videos are viewed without sound on Facebook
• 76% of video ads need sound to be understood
Can closed caption impact your sales?
“Our closed caption techniques work as a design element within your video. By doing so, you will be able to keep the integrity of the video look and brand and add the additional communication element that will help you engage and sell your service or product better.” Explains Dan Portik, Best Selling author and President of BVS Film Productions.
When was the last time you listened to a video on Facebook or another social media platform? Most people are either in an office environment or in an area where they are unable to use audio. With increased interaction and views comes increased sales. Keeping all this in mind, closed captions will increase your sales and conversion with your video marketing.
More about BVS
Cleveland video production company, BVS Film Productions stands out as the leader in high end video production and video content marketing for Ohio and beyond. From concept to final production, we offer over 25 year of video/film production and marketing experience assuring your company will receive the absolute finest product guaranteed to garner measurable results. In addition, with experience come the ability to be intuitive. Many of our client know what they want, but don’t know how to say it. We understand, and have seen many times often. By doing so, we have developed an intuition that acts as a 6th sense. Often customers say “BVS Film Productions just get it, they understand our needs with very little effort on our part” Our goal, our mission is yours. Developing a straight and simple path to an effective video content marketing program with the least amount of effort for you, the client. From simple 1 on 1 interviews to complex multi-camera live events for feature films or documentaries, our highly-trained team of professionals act in sync to capture, edit, present and market for any endeavor. If you’re looking for premium video production, reach out and we will achieve it together. BVS Film Productions’ experience is vast throughout many markets and industries such as healthcare, Industrial, manufacturing, motorsports and financial to name a few. Use us for large business events, documentaries, corporate videos, executive interview, customer testimonials and more. For more information on how we can help your company achieve its video marketing goals, contact us at firstname.lastname@example.org or 440-653-9911